Tuesday, May 23, 2006

It's official. This is lazy writing.

I don't hear it as often as I used to, but it still grates when I do:

It's official. Governor Smith is running for another term.

"It's official" seems to be the default template for stories that everyone's been anticipating for weeks, perhaps months, and then finally come about. Leading a story that way signals to the viewer that nothing is new; it's an engraved invitation to change the channel. Try to find some nugget of actual news:

Governor Smith says he'll cut tuition at state universities if he wins another term. That's one of the promises he made today when he launched his campaign for reelection.

Bag "it's official." It's lazy writing.

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